SMS Marketing, also known as Text Message Marketing is a marketing method that allows businesses use text message to send messages like specials, coupons, promotions, alerts, and so forth directly to their audiences’ mobile devices. These permission-based text messages are highly targeted, and are usually opted-in by mobile device users that want to receive text messages from businesses.

SMS is a highly effective form of marketing compared to other forms of marketing. The average person looks at his/her phone 150 times per day, and 98% of text messages are opened and read.

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